Persona Library
Company Brief
Global Payments Inc. is a leading worldwide provider of payment technology and software solutions delivering innovative services to customers globally.
The Problem
Finding personas for the right project is very frustrating and difficult. Designers and project managers are wasting time tracking down existing personas or creating duplicate personas due to being unable to find the right personas for their project. This is a problem because projects are getting delayed which leads to new feature releases getting pushed back.
The Goal
Create a persona library that was secure, organize personas with taxonomy, and overall streamline the process for new and experienced users to quickly find the right personas for their projects.
Responsibilities
Contributed to the ideation process, storyboard, as well as designed the persona library home page, filters, quick view, comparison view, and contributed to the prototype flow.
Tools
Figma
Research
Discover the root problem and the user
Before we began ideation, it was important for us to truly understand the problem and who would be using this application. We conducted user interviews with other designers, project managers, and BAs to get a better idea how designers are currently creating/finding personas for their projects and how we can streamline that process.
Key Findings
- No cohesiveness of personas created
- Personas lack any organization
- Hard to keep track of personas already created leading to duplication
Exploration
Researched existing solutions and inspiration that used taxonomy to organize items as well as made items quick and easy to find.
Ideation
We started off the ideation process by creating whiteboards for all our our how might we questions, vision, and sprint questions. Once we voted on the top features to focus on, we crafted our storyboard then began rough sketches.
Design
The following screens depict the onboarding process and the home screen. It was important to make the library secure, intuitive for first time users and returning, and mostly importantly allow users to find the right personas for their project.
Prototype
Project Learnings
Things I learned from this project:
- The key to a successful project is effective communication. Working with two other designers to solve this problem, it was imperative to put egos aside and lean on each other’s strengths.
- Always start simple and work your way up. Sometimes when starting a project, we get eager and want to include everything and end up with a deliverable that misses the mark.