RollKall App
Product Brief
RollKall’s mobile app makes it easy for officers to find off-duty work in their area.
The Problem
Officers struggle finding off-duty jobs that match their wants and needs. Many have complained that they have little options to filter their job’s list which leads to time wasted scrolling through many jobs. This is a problem because the lack of filtering and personalization causes frustration for officers and leads to a negative user experience.
The Goal
Help officers seamlessly find and work off-duty jobs.
Responsibilities
Conducted all user research along with creating design system, user journey maps, low fidelity wireframes, high fidelity mockups, and prototype for usability testing.
Tools
Figma, InVision, Survey Monkey, Flow Mapp
Research
Discover the root problem and the user
In order to properly find a solution to our users problem, I needed to thoroughly understand our users first. I conducted user research by creating a survey to gather mass user feedback as well as performed several user interviews to understand how RollKall can make finding off-duty jobs easier.
Key Findings
- Confusing navigation and filtering
- Very limited filtering options
- No way to quickly apply for jobs
Personas
One of the things that became clear when identifying who our users were for the mobile app was, there are two clear user groups. Veteran Officers who want to make extra money and Rookie Officers who needed to make extra money.
User Journey Map
When mapping out the current user journey of officers searching, applying, and working jobs I uncovered there were several major pain points when it came to filtering jobs, how jobs are assigned, and misconception regarding getting paid from clients.
Heuristic Evaluation Summary
Before trying to solution the problem, it was important to go through the current app and do a heuristic evaluation to measure current usability issues. I was able to identify several instances the app was failing which gave me great insight into what to address. Main issues found consisted of UI inconsistencies, poor error prevention, confusing UI / navigation, and poor discoverability.
Lightning Demos
Researched existing solutions that provided great filtering, user friendly discovery by location, and great content hierarchy.
Ideation
After I completed user research, I used my findings to kick off the ideation phase. Using InVision’s Free Hand feature, I created low fidelity wireframes to visualize early solutions.
Design
Prototype usability test results showed the flow of finding and applying for jobs had a 89% success rate with a 11% fail rate. It turned out just providing an icon button to switch between list view and map view was not very discoverable to our users. I quickly addressed that by adding a label next to the icon which fixed that issue.
Project Learnings
Things I learned from this project:
- Contrary to what we believed to be true at the time, officers do not work off-duty as a means to connect with the community. They get that from their on-duty work. Off-duty work is purely a means to supplement their income.
- Each LEA is different and have varying rules when it comes to how officers work off-duty jobs. The app needed to be flexible to accommodate that.